Raed MirdasCreative Director
Creative Director · Dubai, MENAمدير إبداعي

Raed
Mirdas

I build beauty brands from scratch. I design the bottle mold, the packaging and the shelf, then the campaign and the point-of-sale materials that sell it. Fifteen years doing it for the region's beauty and lifestyle names.

Recent collaborations: ghd · Revlon · OPI · Paul Mitchell · Landmark · Estetica Magazine MENA · Nazih Group · Dr Renaud

View projects → Start a project
How I work · From mold to shelf

One designer, the whole journey.

Most agencies hand you a label. I start before the bottle exists and stay until the product is selling in store.

See it on Annucci →
    Annucci Enrich range
    Case study · Brand built from scratch

    Annucci

    A professional hair-care brand rebuilt end to end: a new faceted bottle mold, a full range of color, peroxide, bleach and Enrich care, the "Care & Style" campaign and the salon catalogue.

    • Mold
    • Packaging
    • Range & shelf
    • Campaign
    • POS & print
    Open the case study →
    Projects

    Four disciplines, one shelf.

    Every brand starts as a mark, becomes a pack, stands on a display and lives in a campaign. Choose where to start.

    All projects
    Point of view
    A brand earns its shelf space the same way a headline earns a scroll: instantly, or not at all.
    15+years in practice
    90+brands and product lines
    6leadership roles, agency and in-house
    Selected

    Recent on the shelf.

    Packaging design
    Projects

    Projects

    Projects / Case study

    Annucci, built from scratch.

    Annucci is a professional hair-care brand for salons. I took it from the bottle mold to the salon shelf: a new faceted bottle, a full professional range, the brand campaign and the catalogue that sells it.

    Client
    Annucci · Nazih Group
    Year
    2025
    My role
    Creative direction, mold design, packaging, campaign, POS
    Range
    Color, peroxide, bleach, Enrich care, styling
    More packaging Build your brand →
    About · نبذة

    The label is the first sentence of the brand.

    Creative Director based in the UAE, leading the work from first concept to finished, produced packaging.

    Raed Mirdas leads the creative process from first concept to finished, produced work: brand identity, packaging systems and the campaigns that carry them into market.

    His path runs through both sides of the industry: agency-side art direction and in-house creative leadership for regional FMCG and beauty groups, plus four years as Editor in Chief of a MENA beauty publication. That vantage point keeps his design thinking rooted in what sells on a shelf and reads on a page.

    Working toolkit
    Brand strategyCreative directionVisual identityPackaging systems3D packaging visualisationRetail & POS displayBrand storytellingEditorial directionTeam leadershipAdobe Creative Suite
    15+years
    90+brands
    6leadership roles
    Journey · المسيرة

    Twenty years, one throughline.

    1. Creative Director, MENA

      Nazih Group · Dubai HQ

      Leads a multidisciplinary team through brand strategy, packaging and rollout for clients across categories. Sets positioning, messaging and identity guidelines, and directs the logos, type, colour and imagery that carry them.

    2. Editor in Chief

      Estetica Magazine MENA

      Set editorial strategy, tone and voice across every issue, with brand features for Paul Mitchell, OPI and Dr Renaud.

    3. Art Director

      XYZ Communication · UAE

      Built creative strategy for fashion, beauty and lifestyle clients across advertising, packaging and web; mentored a team of designers.

    4. Senior Graphic Designer

      Refine · UAE

      Developed logo and packaging concepts from client briefs and finalised artwork to production standard.

    5. Senior Graphic Designer

      United Nations · Lebanon

      Designed graphic content, illustration and infographics from concept to delivery.

    6. Graphic Designer

      Virgin Megastore · MENA

      Developed concepts, graphics and layouts against client requirements, timelines and budget.

    7. Master's in Graphic Design · Adobe Certification

      Modern University for Business & Science
    Contact · تواصل

    Let's build something
    worth shelf space.

    Brand identity, packaging systems, retail display and launch concepts. Based in Dubai, working across MENA.

    Emailraed.mmardas@gmail.com
    Write
    Phone · WhatsApp+971 56 767 0409
    WhatsApp
    StudioDubai, United Arab Emirates
    See the work